For anyone who has difficulty putting makeup on due to vision problems or unsteady hands, must re-apply makeup during the day, likes to exercise or swim that affects topical cosmetics, likes to look their best with minimum effort, or just does not want to spend the time applying makeup…permanent cosmetics may be for you. Pigment is placed in the dermis of the skin to enhance the features of the face. Popular areas are eyebrows, eyeliner and lips. It can also be done to enhance or restore color to the areola of the breast after breast surgery.